Caleido took advantage of the important showcase of Cersaie 2024 to tell its evolution through a stand with an innovative and immersive spirit. Designed by art director Lorenzo Butti, the exhibition space immediately caught the attention of visitors thanks to a design that combines functionality, aesthetics and interaction. Modular panels, designed to offer a 360-degree view of the Caleido world, revealed the brand’s innovations, allowing visitors to touch the surfaces and products on display.

The new layout, inspired by the Salone del Mobile, highlights Caleido’s distinctive features, showing the brand’s evolution toward an increasingly recognizable identity. The presence of brick red, metallic accents and radiators, strictly Made in Italy, has been joined by cutting-edge accessories and finishes, the result of collaborations with renowned designers such as Marco Piva, Fratelli Buratti and Massimo Iosa Ghini.